Amanda Jobbins, SVP of Marketing and Business Development, Oracle, uses augmented reality to bring a smart beehive to the OpenWorld Middle East main stage to show how AI and machine learning applied to The World Bee Project.

It’s frightening to think what the world would be like without bees. A number of news stories recently have investigated the decline in bee populations and the likely impact this will have on our food supply and the environment. Considering bees pollinate 70% of the world’s major food crops and 87% of all flowering plants, the prospect of the extinction of these fascinating creatures is unthinkable.

Fortunately, there is a growing awareness of just how vital bees are and many organisations are focused on increasing our knowledge and understanding. One organisation that has stood out for me is The World Bee Project CIC. They are a community interest company delving deep into the data collected from beehives to help not only beekeepers, but also researchers and scientists around the world to gain new insights and find science-based solutions to biodiversity decline and climate change mitigation. This is a certainly a purpose-driven brand, with the expertise to back up the sustainability promise.

see the full story via the link below.

https://video.oracle.com/detail/video/6132044284001